Based in Malaysia. Open to roles globally.

Work Tech in Asia Featured Story

GrabMaps’ recipe forAI-Powered Maps:Tech In Asia Editorial

  • Editorial partnership
  • Product positioning
  • Art direction

Tech in Asia is one of the region’s go-to publications for tech and startups. I worked with them on a featured story about GrabMaps’ proprietary, AI-powered maps for Southeast Asia.

Alongside it, I directed a set of animated GIFs to bring the story to life.

Partner
Tech in Asia
About
An interview with Tech in Asia and GrabMaps’ Head of Data Science and Head of Product.
My role
Visual storytelling, product positioning, art direction.

The brief

Three teams, three different asks, and writers who needed a story, not a product brochure.

Who needed what

Business and partnerships wanted GrabMaps in front of tech decision-makers, on a hot topic. Product and AI leadership wanted to show how our latest tech stacks up against competitors. Tech in Asia’s writers needed something worth reading.

What I owned

  • Editorial strategy
  • Story outline
  • Stakeholder management
  • Visual storytelling
  • Storyboarding

Bringing it together

Every team’s needs, woven into one story

Together with each Grab team, I gathered what they needed and shaped it into one story outline for Tech in Asia. Then we set up interviews so our teams and their writer could talk directly.

From storyboard to screen

Three rounds of storyboards: getting the scale right, keeping it true to the product, then the final tweaks before animation.

  • First storyboard round
    Round one: getting the scale right
  • Second storyboard round
    Keeping it true to the product
  • Final storyboard round
    Final tweaks before animation

In the story

The in-article visual storytelling to translate complex tech systems

Each visual was made to sit beside a part of the story. Here they are with the lines they were drawn for.

  1. GrabMaps focuses on creating the most hyperlocal and up-to-date maps of Southeast Asia.

    “AI has been a part of GrabMaps’ process from the very beginning, but what has changed is the amount of AI used and the complexity of the models.”

    Adrian Margin, head of data science for geo mapping at Grab · Tech in Asia

  2. Unlocking the power of AI

    “Its platform processes over 800,000 GPS data points per second from a fleet of 5 million drivers and delivery partners, helping it create a huge repository of proprietary data.”

    Tech in Asia

  3. “AI helps by analyzing visual features of a path to distinguish between roads accessible by cars versus those limited to bicycles or motorbikes.”

    Tech in Asia

  4. “KartaDashCam, which has edge AI capabilities, detects and updates the map for real-time incidents such as road closures or accidents.”

    Tech in Asia

Output

Live on Tech in Asia

The story was repurposed across Tech in Asia’s newsletter, LinkedIn and Facebook, with the GIFs giving every placement something to stop the scroll.

More work