Based in Malaysia. Open to roles globally.

Featured work

Event Strategy Brand Storytelling Creative Direction Partnership & Community Growth

  1. Creative Direction &
    Brand Storytelling

    Award-winning KartaCam Brand Shoot: The Human & Tech Behind the Map

    Answered the burning question, “How does GrabMaps map?”, with CVP-led visual storytelling.

    GrabMaps

  2. Event Strategy &
    Brand Positioning

    Smart City Expo Kuala Lumpur

    A conference that deepened the conversation between Grab’s leadership and the Malaysian government about Grab’s tech capabilities.

    GrabSmart City Expo World Congress

  3. Creative Direction &
    Styling

    Guinness × Art Of Football Jersey

    A campaign styled to showcase the exclusive, win-only Guinness jersey that isn’t available in APAC.

    Guinness

  4. Event Marketing &
    Exhibition Storytelling

    Singapore Design Week

    Humanising intricate mapping technology at Singapore Design Week.

    Singapore Design WeekGrabMaps

  5. Editorial Partnership. Product Positioning. Art Direction

    GrabMaps’ Recipe for AI-Powered Maps on Tech in Asia

    Uncover GrabMaps’ AI-powered mapping with Tech in Asia, the largest technology media company in Asia.

    Tech in AsiaGrabMaps

  6. Partnership Marketing. Video Directing.

    Building a Flood-Ready Singapore with GrabMaps

    A partnership campaign with PUB, Singapore’s national water agency, told as a short film with real voices.

    PUB, Singapore’s National Water AgencyGrabMaps

  7. Event Design &
    Community Engagement

    Rooftop Dance Events at W Hotel and Sky Society

    Experiential branding & event styling for KL’s booming community dance scene.

    Saturday
    Selects    W Hotels