I translate brand missions into ✦ visual storytelling and physical experiences that ✹ flip a switch ✷ in your audience.

What is it ✷ like working with Richeen?

Meet some of my great colleagues and their kind words about me

• ✷ Brand storytelling

  “Richeen has an instinct for a marketing narrative and knows exactly how to pivot the GrabMaps story for different audiences, whether we’re speaking to the community or B2B/B2G. Her ability to brand our tech as relatable is a huge asset. And of course, her work on the event booth aesthetic and linking them to our call messaging has been a standout.”

  

  Dr. Nilofer ChristensenHead of Product, Grab

• ✷ Event messaging

  “I’ve seen Richeen play a vital role in bridging our technical teams with vendors to get the messaging right across our events. Her work throughout 7 major events this half was a massive driver for our top-of-funnel growth. She has also done a great job guiding the team on how to present our products at our booth, ensuring that the creative strategy behind our booth and content lands with stakeholders and drives commercial interests.”

  

  Hesson MakBD & Partnership Manager, GrabMaps

• ✷ Consistent quality

  “When Richeen dedicates her time to a project, the outcomes are consistently excellent, reflecting her commitment and creativity. She’s approachable and willing to engage, which helps foster collaboration.”

  

  Adrian MarginHead of Data Science Geo Mapping, Grab

• ✷ Event-led pipeline

  “Richeen played a key role in initiatives that contributed to a 35% YoY increase in total leads, including the mapmaking project in Mongolia and World Bank partnership, reinforcing GrabMaps’ credibility and industry positioning globally.”

  

  Hazel ChenHead of BD & Partnerships, GrabMaps

• ✷ Strategy + execution

  “Richeen has a rare ability to balance strategic vision with practical execution, and it shows in everything she does.”

  

  Sunny WijewardanaHead of Product, GrabMaps

• ✷ Creative direction

  “One thing that makes Richeen unique is that she adds the creative flair and a sense of taste into her work, from Geo Connect to Singapore Design Week… As a marketer, Richeen is creative with her ideas, clear about what she wants, and able to work with her vendors to figure out how to achieve it.”

  

  Jennifer ChoiHead of AI & Government, Grab

• ✷ Guiding designers

  “Richeen made a significant contribution to Singapore Design Week by extending her support beyond GrabMaps, creating a notable impact for the Grab brand. In this role, she showcased her expertise in crafting storylines and guided the design team on effectively communicating ideas to the public through marketing skills.”

  

  Grace TanSenior Design Manager, Grab

• ✷ Open collaborator

  “Richeen consistently brings many ideas and plans for marketing initiatives, which reflects her creativity, enthusiasm, and strong eagerness to succeed… I appreciate that she is always open to ideas and discussions, which makes collaboration very positive and productive.”

  

  Edison TanCreative Producer, Grab

• ✷ A+ player

  “I thought I understood Guy Kawasaki’s theory about working with the best talent, but working with Richeen elevated my expectations around what an “A+ player” looks like. Her skills, drive and passion for what she does is unparalleled.”

  

  Marie HoffmanHead of Marketing, Omnilytics