Mostly a ✹ marketer in tech. Mainly a brand ✷ strategist.
Hi 
I’m Richeen 萧
{ree-chee-in} {xiao}
萧 (Xiāo) is my surname, and a part of my identity I carry into my work. Like the xiāo flute, where precise structure is what makes the melody possible, I build strategy first, then bring it to life through brand storytelling and events that show, not tell.
“To show, not tell” is what makes me a brand-led marketer.
In my last role at GrabMaps, I connected the brand with policymakers, developer communities and decision-makers at events across APAC and the US, influencing $3M+ in GrabMaps’ 2025 revenue with zero ad spend.
How? Humanised storytelling and purposeful events.
Who are you outside of marketing?
This question matters because it’s how I grow my taste. I immerse myself in local and global music, art, and community experiences to expand my world, the stories I tell and the spaces I design. I also freelance in music event curation, graphic design, and creative direction.
Plus, spending a lot of time with Mother Nature
Looking for my next role.
Interest in event marketing, field marketing and brand experience is (understandably) at an all-time high. Your community wants to see you in real life. Hire me, and let’s make your brand the moodboard reference point for others.
- event marketing
- field marketing
- brand experience
Source: Google Trends, redrawn. 100 is peak search interest.
